Vegas.com
When you book a trip, there’s a good chance the people who are giving you advice on what to see and where to go have never been to your destination. Vegas.com is the only online travel agency actually located in Vegas. Which means they can offer visitors the kind of insider experience typically only available to locals. So when they asked us to overhaul their entire brand identity, that little fact became the focus – Vegas from the inside.
Logo Evolution
The old logo said “go there.” The new logo says “come here.” We think that’s a powerful statement and it highlights one of Vegas.com’s most important equities: the fact that they are truly locals.
Arrow Indicator
If Vegas.com started with the letter “B,” well, we can’t even think about that. The V-shaped logo was the perfect opportunity to create a little arrow inside that we use to point at important things like buildings, maps, Vegas drag queens, you name it.
Signature Pattern
The letter “V” is like a triangle and triangles make awesome patterns. This one serves as a subtle and beautiful backdrop for branded materials, like books and banner ads. Or in a perfect world, we could make Vegas.com underwear or bath robes. We probably won’t make those things, but with this cool pattern, it would look like Saks of Vegas had a couture sale.
Brand Book
Most travel booking sites focus on price alone. But millennials value unique experiences more than just about anything else. So this brand book explains why no one is better equipped to give you the time of your life than Vegas.com.
Website
The website needed a facelift, just like all the stars that have a nightly show in Vegas. Our new look is all over it and makes the brand feel a lot fresher. visit site
Image Mask
We created the logo to house photography to help elevate the brand. And just like Vegas, it’s never the same.