The Honest Kitchen
100% human-grade pet food. Yes. You read that right. Human-grade. The Honest Kitchen shares a philosophy with many pet owners that pets deserve food that is good enough for humans to eat. But this small company needed to grow their community and drive trial of this high-end product.
Facebook Quiz
We pet owners love to treat our pets like people, buying them outfits and getting them insurance and having conversations with them. But we feed them stuff not even animals should eat. So we designed and built a Facebook app quiz called “How Human Is Your Pet?” Pet owners that received the score, “Your pet is practically human” received free samples of food made by The Honest Kitchen. In the first two weeks, 20,000 people visited the app, with 82% completing the quiz.