TGI Fridays
What started as just another “buy one, get one free” promotion, became a widespread digital feeding frenzy. With Jump Burger, we let anyone who bought a handcrafted burger at Fridays, toss a free one out to their social network.
“Jump Burger”
:30 Spot
Eaternity
How do you keep an endless appetizer promotion from ending? That’s the predicament TGI Fridays was in when they came looking for help. This wildly popular promotion had an approaching expiration date, and TGI Fridays had a four-week pause in TV advertising. So we came up with a social media campaign to keep the apps going and to keep the audience engaged.
Twitter Debate
Inspired by the raw truth going on behind the scenes, we launched a Twitter debate between the handles of two real TGI Fridays executives. Followers of TGI Fridays were rewarded with a very heated, theatrical debate over the philosophical meaning of “endless.” In the end, they let the people decide when the promotion was over.
Countdown Clock
Once the end date was in the hands of the people, we built and launched an interactive, ticking clock that counted down to the end of the promotion. With time capped at no more than two days, fans were urged to retweet a single Fridays tweet to add time to the clock and to keep the promotion alive. It became TGI Fridays’ most engaging Twitter post of all time.
Social Posters
Social posters used appetizer visuals to convey the meaning of “endless.”