Udi's Glutenfree.com
There’s a lot of gluten-free information out there. A lot. Blogs, medical journals, news stories, videos, you name it. The problem is registered dietitians needed a much simpler way to share this information with their clients. So, we created a platform that allowed medical professionals to easily filter, bundle and share the content with the people they treat. Since launching the site, GlutenFree.com has leapt to the top three Google search rank for the term “gluten free,” topped only by Wikipedia and Mayo Clinic.
Ingredient
Illustrations
Glutenfree.com spends a lot of time talking about food, so we wanted to provide an arsenal of ingredient illustrations to help illuminate the conversation. Whether they’re used as parts of infographics, fact sheets, or recipes, these little illustrations can help users to immediately understand what we’re talking about. Oh, and make it appetizing too.
Branding
Our branding solution is like a Registered Dietitian. Slightly feminine, modern and intelligent, our words and images are cloaked in a white lab coat of trustworthiness. We may tell you what to eat, but in a cool way, so you don’t even miss that delicious gluten.
Infographics
There’s more information on the Internet about the gluten-free conversation than just about anything else. If aliens arrived tomorrow and went online, they’d think it was our religion. We needed to create friendly and design-forward infographics help to make it easy and fun to read.
Printable Fact Sheets
No one has ever picked up a medical fact sheet and thought, “Man, this design is awesome.” Until now. These fact sheets give people all the tools they need to make the transition to gluten-free, but also make it fun and entertaining to read.
