Etsy
Etsy was looking to recruit senior-level software engineers to their new office in San Francisco, while positioning themselves as a different kind of tech company. This was more than a recruitment campaign. It was also a branding campaign. We let engineers know Etsy is hiring, while making it clear to consumers that Etsy is where they'll find the most innovative online shopping experience.
Code As Craft
Engineers and artists don’t exactly mingle at the same parties. But at Etsy, these worlds collide with beautiful results. At Etsy, there is no delineation between code and craft. To prove it, we used the vernacular of software engineering to showcase real Etsy goods, telling the "Code as Craft" story through the lens of Etsy’s seller community.
