Fred Water
It’s the world’s biggest commodity. And it was one of the biggest branding challenges we’ve ever faced, where brand and image are the deciding factors. After all, how do you really differentiate a brand of water? So, we decided to do what everyone else wouldn’t. Instead of calling it smarter, healthier or more natural than other brands of water, we simply called it what it really is. Water.
Brand Book
We don’t have to imagine how fun it would be to knock all the snobby water brands down a few pegs. We did it in this brand book.
Website
Water has been hijacked by marketers and turned into something it isn’t. We turned Fred into the water that has water’s back with a website that’s as clean and simple as water should be.