Repair.com
The butt crack. The creepy, windowless van. The wondering if the guy is even going to show up. We weren’t surprised to hear the entire appliance repair experience was broken. So, instead of just fixing appliances, we invented a brand that would fix the repair industry. And we built it from scratch, from brand identity to an entire integrated campaign. In the end, visits to Repair.com increased 129% and awareness went up 500%.
Brand Book
After you read this book, you’ll feel much better about a complete stranger crawling around on your kitchen floor. And so did Repair.com’s audience. Service calls increased 600%.
“Pizza Blotter”
:30 SpotThe skinnier the jeans, the more likely your guy isn’t going to know how to fix a dishwasher. Or care about it.
“Blue Ribbon Tomatoes”
:30 SpotHipster guys are great at choosing the right outfit, talking about indie films or growing a fine looking heirloom tomato. Thanks to Repair.com, washing machines around the country will still get fixed.
Logo Evolution
Newspaper
Sometimes, the truth doesn’t just hurt. Sometimes, it’s pretty funny, too.
