New-Belgium

  • Fort Collins, CO

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New Belgium, makers of Fat Tire, didn't want to just create an app that showcases all the great beers they make. They wanted to give people the opportunity to actually enjoy those beers, too. Enter Beer Mode, an app that lets you go offline, without anyone realizing you're gone.

NO.

Beer Mode

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Beer Mode is an “anti-app” app that automatically posts preselected messages to your social networks, so you can put down your phone and pick up a pint (while your friends are none the wiser).
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New-Belgium Press

  • Tap Into Apps

    April 18, 2013

    It was only a matter of time before the newest must-have stuff on Earth (that slim little supercomputer in your pocket) got together with humankind’s oldest, best drink—beer. Full article →

  • What Craft Beer Can Teach Your Brand About Storytelling

    April 17, 2013

    Why are craft beer companies so great at telling their stories? Simple: because these scrappy upstarts actually have stories to tell—often they were built from the ground up on the basis of those stories. Companies like Stone Brewing Co. and New Belgium Brewing Company that started small but have grown successful haven’t forgotten the reasons they began in the first place—and it shows. Full article →

  • #AppLaunch: New Belgium Beer Mode – Via Boulder’s Made

    April 16, 2013

    Social media sometimes feels like it's taking over our lives. Most of the time, we can't even tune out long enough to enjoy a a nice cold brew. Enter: Beer Mode — a useful, hilarious new iPhone app designed to help from New Belgium Brewing and Made Movement. Full article →